Mattson Unveils AI-Driven Tools To Revolutionize Foodservice Innovation

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Mattson, a leading food and beverage innovation firm, has introduced two groundbreaking AI-powered tools—Chef Insights™ AI and ProtoThink™ Foodservice AI—designed to transform culinary concept development and operational efficiency in the foodservice industry.

Chef Insights™ AI: A Virtual Culinary Team

Chef Insights™ AI features a suite of 40 virtual chef personas, each embodying decades of experience across various foodservice sectors, including quick-service restaurants (QSR), fast casual, casual dining, non-commercial, and bars. This tool offers users the ability to:

  • Collaborate instantly with seasoned culinary professionals

  • Access global culinary trends and insights

  • Develop innovative concepts for menus, foodservice, and consumer packaged goods (CPG) products

  • Explore new flavors

  • Generate creative names for menu items and products

By leveraging this AI model, foodservice professionals can gain rapid, cost-effective guidance that was previously challenging due to the logistical and financial constraints of assembling diverse human operator insights.

ProtoThink™ Foodservice AI: From Insights to Action

Complementing Chef Insights™ AI, ProtoThink™ Foodservice AI is engineered to translate the gleaned insights into actionable strategies. This tool focuses on:

  • Ideation and conceptual development

  • Crafting growth-oriented restaurant concepts

  • Formulating effective menu strategies

  • Enhancing competitive analysis

  • Driving efficient innovation processes

Together, these AI services aim to fuel future growth by enabling better-informed decision-making and streamlined innovation.


Upcoming Event: Experience AI in Culinary Innovation

To showcase the capabilities of these AI tools, Mattson is hosting an event titled "Meet The Chefs of Mattson Chef Insights AI" on May 19, 2025, from 5:30 to 8:30 PM at the Mattson Innovation Center in Chicago. Attendees will have the opportunity to:

  • Engage in hands-on demonstrations of Chef Insights™ AI and ProtoThink™ Foodservice AI

  • Generate insights to create new food or beverage products or menu items

  • Experience AI-crafted food and beverages prepared by the Mattson culinary team

For invitation inquiries, interested parties can email Contact@MattsonCo.com or reach out to their Mattson Relationship Leader.


Mattson's Commitment to AI in Foodservice

With over 47 years of partnership in the foodservice industry, Mattson continues to integrate cutting-edge AI technology into its innovation services. The appointment of Steve Gundrum as Chief AI Officer underscores the company's dedication to enhancing its holistic approach to innovation, encompassing strategy, insights, product development, and commercialization.


These AI-driven tools are set to become indispensable assets for menu innovators, chefs, marketers, and insights professionals, offering rapid intelligence on foodservice needs and consumer behavior. By tapping into billions of data points from various sources, including blogs, social media, scientific papers, and recipes, Mattson's AI models provide a comprehensive understanding of the evolving foodservice landscape.


Mattson's launch of Chef Insights™ AI and ProtoThink™ Foodservice AI marks a significant advancement in the application of artificial intelligence within the foodservice industry. These tools promise to streamline the innovation process, reduce costs, and enhance the quality of culinary offerings, positioning Mattson at the forefront of AI-driven food and beverage innovation.

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