Mother’s Day remains one of the busiest days of the year for restaurants, caterers, and foodservice establishments. While the tradition of taking Mom out for brunch or dinner continues, evolving dining preferences mean many families now opt for the convenience of takeout, delivery, and at-home experiences.
To help you capitalize on this high-demand holiday, we’ve compiled a strategic 2025 guide with timely ideas, fresh trends, and proven best practices to maximize your Mother’s Day sales.
Create A Special Mother’s Day Menu
Families want easy ordering and memorable meals. Offering a curated Mother’s Day menu streamlines the ordering process and encourages advance planning, while giving your kitchen the ability to prep efficiently.
Offering A Prix Fixe Menu
Offer a multi-course meal at a set price, ideal for families looking for a complete, no-fuss experience. These pre-assembled packages add a celebratory touch and simplify production.
Offering A Family-Style Menu
Perfect for households celebrating together. Highlight servings per dish (e.g., "Feeds 4-6" or "Includes 8 biscuits") to ensure clarity. These menus encourage larger order sizes and shared enjoyment.
Having a special menu is also beneficial for establishments because it allows you to get ready for the increase in orders that are to be expected. It provides your business with the opportunity to prepare in advance and stock your kitchen with all the necessary ingredients and prep meals ahead of time. When creating a Mother’s Day menu for delivery, there are a couple of different types of menus to consider.
Accept Orders In Advance
Post your menu across your website, social media, Google listing, and third-party delivery apps at least two weeks in advance. Promote pre-orders with clear cut-off dates to streamline operations and reduce day-of overwhelm.
Pro Tip: Offer a small incentive for early orders (e.g., "Pre-order by May 5 and receive a complimentary dessert").
Additionally, establishments should consider creating a pre-order deadline for Mother’s Day to make it easier for staff to prepare meals on time. Accepting orders on Mother’s Day could cause your kitchen to fall behind schedule due to the higher number of orders you will receive. Potentially longer wait times and delivery times may lead to unhappy customers and your restaurant receiving poor reviews.
Offer Mother’s Day Drink Specials
When creating a Mother’s Day brunch menu for delivery, it’s essential to include popular brunch beverages, like juices, coffees, and other refreshments. However, to attract more customers, it’s important to add a fun twist to your Mother’s Day menu.
In 2025, brunch beverage kits and custom cocktail pairings are still hot trends. With relaxed alcohol delivery regulations in many areas, capitalize on this upsell opportunity.
Cocktail Ideas For Mother's Day Brunch
A great idea for Mother’s Day brunch menus is including DIY brunch cocktail kits so customers can enjoy their favorite drinks with their meals. This provides your customers with a fun and interactive way to make cocktails and creates an additional incentive for ordering. When creating a DIY cocktail section for your brunch menu, here are some popular cocktail kits to consider:
- Mimosas
- Bellinis
- Bloody Marys
- Kir Royales
- Sangrias
Cocktail Ideas For Mother's Day Dinner
Since many customers are accustomed to pairing their meals with an alcoholic beverage or two, you will want to include a variety of wine, beer, and cocktail options to accompany your Mother’s Day dinner menu. To cater to customers that prefer cocktails, consider including DIY cocktail kits alongside your dinner menu to maximize profits. The following list includes some of the most popular cocktails that should be considered when creating DIY kits:
- Margaritas
- Old Fashioneds
- Martinis
- Moscow Mules
- Daiquiris
- Negronis
- Manhattans
Add A Special Touch To Every Order
The goal for every restaurant’s Mother’s Day service is to celebrate moms and provide a memorable dining experience for guests. Although the majority of families will not be physically dining in your restaurant this year, you can still find ways to think outside the box to make their celebrations special.
Include A Flower
Even off-premise, your restaurant can deliver a memorable dining experience. Here’s how:
Include a Flower: Partner with a local florist or source bulk blooms to tuck inside every order.
Focus on Presentation: Use high-end packaging like eco-friendly, upscale containers to enhance visual appeal.
Add Complimentary Extras: Surprise large orders with a mini bottle of wine, a bonus appetizer, or a sweet treat.
Focus On Food Presentation
Customers eat with their eyes. Set the precedence for the quality of your food by putting thought into how you package your take out orders. Consider using higher-quality take out containers that ensure your orders look as good as they taste. Beautifully plated food, even in a to-go setting, enhances the perceived value and flavors of your meals.
Include A Complimentary Drink Or Dessert
If your establishment receives a large Mother’s Day order, you can include a complimentary bottle of wine, appetizer, or dessert. It’s a way to show guests that you appreciate their business and may be the reason why they order food from your establishment for the next major holiday.
You’re Officially Ready For Mother’s Day!
Whether you’re operating a brick-and-mortar spot, ghost kitchen, or hybrid concept, this guide sets you up for success. Launch your limited-time menus, showcase your signature packaging, and bring joy to families through delicious, beautifully presented meals.
