Competition is fierce and consumers are fickle. Keeping your restaurant busy during the off-season months can be a challenge even for the the most seasoned restaurateurs. Staying on top of the trends that affect this vertical is paramount, but starting your own is even better. We have scoured the Internet for restaurant operation trends and hope you take them into consideration.
Discounts and Coupons
People love bargains! Give them what they want with coupon codes, discount deals, and special sales. Whether it is a percentage off certain menu items or the check, finding away to help your customers believe that they are getting the biggest bang for their buck is key.
Loyalty programs are a great way to get your clientele to come back over and over again. Take a simple approach with a challenge like: “order every entree on the menu to win a prize”. Or a more challenging one with glossy plastic cards and a computerized point system. Make sure to offer the information about your loyalty program to every guest and encourage them to tell their friends.
Ask For Reviews
Whether you promote your restaurant on social media with regular consistent content or not, it is important to get your restaurant reviewed on platforms like Yelp, Trip Advisor, or Open Table. Customers want to learn about your restaurant from the point of you of other customers. Some restaurants take the initiative to print out little flyers to remind customers to write a review. Others entice their guests to write a review, with a free appetizer or other reward.
Public Health Concerns
Instill food-safety processes in your kitchen. Train your staff on HACCP and install food-safety information where your staff can regularly refer to it. Separate food prep stations with color coded knives and cutting boards. Label foods with food markers to prevent contamination and always keep perishables at food safe temperatures. Your customers count on your business for a food-safe meal, be sure not to put that trust in jeopardy.