Millennials = Grab & Go

Millennials = Grab & Go

7th Feb 2018

“No lines, no checkout – just grab and go!” Amazon Go: It’s a new kind of store featuring the world’s most advanced shopping technology.

It looks a lot like a big, enclosed version of the grab-and-go kiosks in airport terminals. According to Bloomberg, Amazon Go's inventory caters to "health-conscious, affluent millennials," which makes sense, considering that for the past year the Amazon Go focus group has been made up of Amazon employees in Seattle.

According to Amazon Go Technology Vice President Dillip Kumar, most of the feedback involved the store's selection. There's a huge selection of different kinds of salads, and the customers said they wanted the salad dressing on the side. Also, everything is clearly labeled if it's vegan or gluten-free. (Read more: Going Gluten-Free is Not Gone )

Millennial Food Trend Takeaways:

1. It has to be Fast:

Living in a busy city, -virtual or real- millennials want everything be quick. Take-out containers have become more important: sandwich , sushi, salad , and many more to-go options have become an essential part of new-age food culture.

2. It has to be Clearly labeled:

People nowadays are more and more careful about what they eat. Inspire confidence in your guests with labeled paddles for food. Let your guests know whether it is rare, medium, medium rare, or well done for vegan, gluten free, or special entrees.